I want to unleash the business hiding inside your business.

Move at the speed of impossible. ⏳

The shortest distance between two points is a straight line – the direct route is the  fastest, most effective pathway to success.

My singular obsession is helping you find that line.

I believe that right now, there is a business hiding inside your business – huge opportunities for revenue that are hiding in plain sight.

Every business, including my own, has an infinite potential waiting to be mined. My belief is that because of social norms (what I call Social Gravity) most of this potential remains unnoticed, and untapped. Because we're social creatures, we mimic the behavior of those around us, and miss the simple truths that are staring us in the face.

I want to be your partner in uncovering these invisible truths and opportunities. But not just a partner who's there one day and gone the next. I want to be your partner for a very, very long time.

There are three ways we can do that:

  1. Strategic Advisor, Revenue + Growth: I help SMBs, SaaS, Startups, and Solopreneurs unleash their revenue and growth potential through 1-on-1 advisory. I offer 30/60/90 days sprints and retainer agreements.
  2. Knowaholic e-Learning: I'm building a self-serve learning platform to deliver my ideas at scale.
  3. Strategic Partnerships & Acquisitions: I love to partner with organizations who share similar missions and values. If we can help each other grow our respective revenues, I'm always open to chat. I'm also seeking equity positions in SMBs in North America. Message me if you're interested.

Why Work With Me?

The two words I want to own in your mind are:

  • Speed: efficiency, possibility, move at the speed of impossible.
  • Competency: effectiveness, quality, build something unforgettable.

I want to make things happen faster, and better, than anyone you've worked with before. These aren't hollow words, these are the type of results I can bring:

  • Imagine launching 52 products in a year. I can make it happen.
  • Imagine launching 7 products in a week. I can make it happen.
  • Imagine taking full advantage of the pricing spectrum: with free products all the way up to six and seven figure offerings. I can make it happen.
  • Imagine being seen as the #1 thought leader in your industry. I can make it happen.
  • Imagine having a huge inimitable economic moat that makes you untouchable. I can make it happen.

When you think of my name, I want you to think: "He can make it happen."

Hi, I'm James Maxwell. 👋🏻

I was born in the UK but grew up in Ottawa. I've lived in Toronto, Taipei, Montreal during a career that spanned advertising, education, sales, and recruiting.  I spent the lion's share of my career in start-ups and scale-ups. I'm currently laying low in Nova Scotia as the pandemic winds down.

  • 10 years of experience in SMBs, SaaS, and start-ups/scale-ups.
  • Bilingual: Fluent in strategy and hands-on execution.
  • Top-line obsessed.

I'm a Jack-Of-All-Trades, Master of Many

Humility aside: I've stacked a ton of skills over the years.

  1. I've got a substantial sales background. From cold calling to inbound sales, to enterprise, and account management - I've seen it all.
  2. I've recruited nationally. for one of North America's largest payment merchants and helped build a vibrant, thriving company culture from the ground up for one of the world's biggest advertising networks.
  3. I love eCommerce - I've worked at Canada's 2nd hottest startup (Lightspeed) and have been using Shopify for 5+ years. I write product descriptions that help customers buy.
  4. I've worked in Customer Success / Support. I helped a company chop their onboarding time from 3-months to 3-days, and eventually helped them automate the entire business.
  5. I'm a self-taught designer, web designer & photographer. I used to have my own photography business and I'm literate in every major site builder on the market. (ex. WordPress, Webflow, Shopify, etc.)
  6. I'm a video & music producer. I do voice work & scripting. I create engaging how-to videos, help desk content, and sales & marketing content. Once I built a 5-part onboarding video series for a (seriously) overcomplicated product and 80%+ of users finished the entire thing.
  7. I'm a blackbelt in Powerpoint & giving presentations. I've MC'd one of Toronto's most prestigious advertising events, and I won myself a job in advertising after I won a 10-week case competition styled after The Apprentice.

I'm obsessed with excellence, self-mastery, and getting outside my comfort zone 24/7/365.

  • I read 140 books in 2021. This year I'm looking to read 365 books.
  • I lived in Taiwan for 2 years and taught kindergarten.
  • I was once addicted to the GTD framework by David Allen.
  • I taught myself how to play guitar and sing.
  • My secret dream is to be a rapper/musician. Maybe one day.
  • I love long-distance running. I can run a mile in 8:07.
  • I lived in Montreal for 5 years and did a bit of standup comedy.


Mission + Purpose

Provide visionaries with the means to avoid the allure of mediocrity and help them actualize their dream of leaving a lasting legacy here on Earth.

“Do not let the hero in your soul perish, in lonely frustration, for the life you deserved but never have been able to reach. Check your road and the nature of your battle. The world you desired can be won. It exists, it is real, it is possible, it is yours.”

-Galt's Speech, Atlas Shrugged

If I had 15-seconds to tell you anything it would be this:

The world is waiting for you to act upon it. When you realize this, you become a force of nature. Nothing is beyond your reach.

My Tools

My entire business philosophy reduces to Seven Levers and Five Catalysts.

The Seven Levers.

Pull these to transform your business.

  1. Pricing. Adopt Full Spectrum Pricing. (L1)
  2. Products. Flood the market with products. (L2)
  3. Referrals. Get relentless about referrals. (L3)
  4. Sales. Close more deals, and shorten sales cycles. (L4)
  5. Talent. Attract and hire top talent. (L5)
  6. Culture. Build an extraordinary culture. (L6)
  7. Stars. Create celebrities and brand equity. (L7)

The Five Catalysts.

Cultivate these for explosive growth.

  1. Speed: Stay fast.
  2. Simplicity: Stay simple.
  3. Conviction: Stay certain.
  4. Competence: Stay ready.
  5. Rebellion: Stay free.

Get In Touch For A Free Audit

Experience the power of the One Big Thing™ – get an actionable item you can put into practice as soon as you hang up the phone.

Free Audit: One Big Thing™
I guarantee I’ll give you one actionable idea (in 15 minutes or less) that you can put into action as soon as you hang up the phone.