I recently scraped a list of ~150 eCommerce companies to find out what their highest ticket items were. Over 80% of these brands didn't have an item above $1000. This is a massive opportunity.
Reason 1: It's incredibly easy to do.
You can redeploy existing goods and services at a higher price point. With slight modifications to the good itself, or to its presentation, you can place it in a higher category.
Reason 2: It creates an upward pull on your prices.
Adding high-ticket, premium items causes a "halo-effect" on the remaining goods and services at lower price points. Someone may not buy your 5-figure items, but they'll feel a lot more fulfilled by the items they can buy.
Reason 3: You enable higher spending.
What happens if you don't do this? Someone with $10,000 to spend can't. You're literally turning away high-end buyers because you're not giving them the opportunity to spend with you. Make it easy for them. Make it possible for them.
Let's Make This Strategy Happen In <30 Days.
The shortest distance between two points is a straight line – the direct route is the fastest, most effective pathway to success.
My singular obsession is helping you find that line.
I believe that right now, there is a business hiding inside your business – huge opportunities for revenue that are hiding in plain sight.
Every business, including my own, has an infinite potential waiting to be mined. My belief is that because of social norms (what I call Social Gravity) most of this potential remains unnoticed and untapped. Because we're social creatures, we mimic the behavior of those around us, and miss the simple truths that are staring us in the face.
I want to be your partner in uncovering these invisible truths and opportunities. But not just a partner who's there one day and gone the next. I want to be your partner for a very, very long time.
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Do you ever worry that you're undercharging?
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