Photo by Angely Acevedo / Unsplash

Mission + Purpose

Provide visionaries with the means to avoid the allure of mediocrity and help them actualize their dream of leaving a lasting legacy here on Earth.

“Do not let the hero in your soul perish, in lonely frustration, for the life you deserved but never have been able to reach. Check your road and the nature of your battle. The world you desired can be won. It exists, it is real, it is possible, it is yours.”

-Galt's Speech, Atlas Shrugged

If I had 15-seconds to tell you anything it would be this:

The world is waiting for you to act upon it. When you realize this, you become a force of nature. Nothing is beyond your reach.

My Tools

My entire business philosophy reduces to Seven Levers and Five Catalysts.

The Seven Levers.

Pull these to transform your business.

  1. Pricing. Adopt Full Spectrum Pricing. (L1)
  2. Products. Flood the market with products. (L2)
  3. Referrals. Get relentless about referrals. (L3)
  4. Sales. Close more deals, and shorten sales cycles. (L4)
  5. Talent. Attract and hire top talent. (L5)
  6. Culture. Build an extraordinary culture. (L6)
  7. Stars. Create celebrities and brand equity. (L7)

The Five Catalysts.

Cultivate these for explosive growth.

  1. Speed: Stay fast.
  2. Simplicity: Stay simple.
  3. Conviction: Stay certain.
  4. Competence: Stay ready.
  5. Rebellion: Stay free.

Simplicity Is a Scalpel.
The Economy of Language.
The Only Pricing Strategy You’ll Ever Need.
Introducing: Full Spectrum Pricing.