Hi, I'm James Maxwell. 👋🏻
I'm the guy who just showed up in your inbox.
I figured that, like me, you'd search my name to see who I was. 🔮
Creepy? 🤔
Or just good marketing? 😂
Either way.
You're about to be massively rewarded for your curiosity. 🎁
(But first, allow me to nerd out for 20-seconds.) 😎
Pricing is both an art and a science. 🎨🧬
An optimized pricing/product mix is like...
...jet fuel for your business. ✈️🔥
But sub-optimal pricing? 🤔
It's like an anchor. ⚓️
A gigantic. ☠️
Invisible. ☠️
Anchor. ☠️⚓️
It’s silently dragging down your bottom line. 💸👋🏻
And it's smothering your growth. ☠️🪦
The bad news? 👎🏻
It's an invisible enemy. ☠️
The good news? ✅
You're about to learn how to see it. 🔥🔮
Enjoy,
James
🔮 Meet The Five Invisible Enemies That Are Stifling Your Growth.
Here Are Just a Few Reasons Why a Pricing Audit is ESSENTIAL For Your Business If You Want To Maximize Your Revenue In 2022.
With just one audit you will:
- Increase your average sale/ARPU with a few tiny tweaks.
- Raise your prices without hurting demand.
- Never run the risk of becoming a commodity.
- Never lose a customer again due to narrow prices.
- Never worry if you're overcharing.
- Capture a bigger share of every client's wallet.
- Get new products to market faster than you ever imagined.
- Sleep well knowing that your prices weren't decided on a whim.
- Win more deals/make more sales by providing options.
- Explore deploying premium white-glove services for VIP clients.
- Understand the power of "more" prices, not just higher prices.
- Learn the science behind: "a price for every product, a product for every price."
- Create an ocean of up-sells to squeeze more juice from each sale.
- Discover why "true revenue potential" is a superior metric to LTV.
- Learn Full Spectrum Pricing™, my signature pricing method.
- Apply this principles over decades and experience the power of compounding.
- Use techniques that less than 1% of your competition have discovered.
Pricing & Audit Packages.
Book A Free Consultation
If you'd like to book a free consultation, you can click here to see my calendar.Here's A Little More About Me. 👋🏻
I was born in the UK but grew up in Ottawa. I've lived in Toronto, Taipei, Montreal during a career that spanned advertising, education, sales, and recruiting. I spent the lion's share of my career in start-ups and scale-ups. I'm currently laying low in Nova Scotia as the pandemic winds down.
- 10 years of experience in SMBs, SaaS, and start-ups/scale-ups.
- Bilingual: Fluent in strategy and hands-on execution.
- Top-line obsessed.
I'm a Jack-Of-All-Trades, Master of Many
Humility aside: I've stacked a ton of skills over the years.
- I've got a substantial sales background. From cold calling to inbound sales, to enterprise, and account management - I've seen it all.
- I've recruited nationally. for one of North America's largest payment merchants and helped build a vibrant, thriving company culture from the ground up for one of the world's biggest advertising networks.
- I love eCommerce - I've worked at Canada's 2nd hottest startup (Lightspeed) and have been using Shopify for 5+ years. I write product descriptions that help customers buy.
- I've worked in Customer Success / Support. I helped a company chop their onboarding time from 3-months to 3-days, and eventually helped them automate the entire business.
- I'm a self-taught designer, web designer & photographer. I used to have my own photography business and I'm literate in every major site builder on the market. (ex. WordPress, Webflow, Shopify, etc.)
- I'm a video & music producer. I do voice work & scripting. I create engaging how-to videos, help desk content, and sales & marketing content. Once I built a 5-part onboarding video series for a (seriously) overcomplicated product and 80%+ of users finished the entire thing.
- I'm a blackbelt in Powerpoint & giving presentations. I've MC'd one of Toronto's most prestigious advertising events, and I won myself a job in advertising after I won a 10-week case competition styled after The Apprentice.
I'm obsessed with excellence, self-mastery, and getting outside my comfort zone 24/7/365.
- I read 140 books in 2021. This year I'm looking to read 365 books.
- I lived in Taiwan for 2 years and taught kindergarten.
- I was once addicted to the GTD framework by David Allen.
- I taught myself how to play guitar and sing.
- My secret dream is to be a rapper/musician. Maybe one day.
- I love long-distance running. I can run a mile in 8:07.
- I lived in Montreal for 5 years and did a bit of standup comedy.
James Maxwell, Strategic Revenue Advisor.
Get A Free Copy Of My Book. No Strings Attached.
I love pricing so much that I actually wrote a book about it. You can access the digital edition 100% free–no paywall, no email.
Access by clicking here or using the link below.
It's my gift to you for making it this far. 🎁
James Maxwell