The Billion Dollar Blindspot.

Why big numbers matter to your business.

The Billion Dollar Blindspot.
Photo by Benjamin Voros / Unsplash

Big numbers confuse us.

Most people understand the difference between a hundred thousand and a million. The math is simple, the scale is simple.

But things get confusing the higher we go.

People might be able to explain the difference between a million and a billion via rote memorization: “A billion is 1000 million.”

But they don’t truly appreciate the scale.

How Big Is a Billion?

In 1985 David Schwartz wrote a charming children’s book called How Much is a Million where he illustrates big numbers. At one point he guesses how long it would take to count out loud to these huge numbers.

It would take 23 days to count to a million aloud.

It would take 95 years to count to a billion. 95 years.

A trillion? Would take 200,000 years.

A Million Dollars Is A Drop In The Ocean

We have this erroneous belief that a million dollars is a lot of money. Before we even consider the cost of living, I hope you’ve already intuited that trying to earn a million dollars is a completely different game than earning a billion dollars.

You think you've reached the top of the mountain (a million dollars), meanwhile, you're a the very bottom of a much bigger mountain you can't even see.

Someone who wants to earn billions would consider your dream of a million a rounding error. It doesn’t make them greedy. It means they understand scale.

Money Is Everywhere

$13 trillion was printed in the United States alone during COVID.

Let that sink in.

Money is everywhere.

Let’s go find some.


Sell A Billion Things, A Billion Times, To a Billion People.
The formula for massive wealth and enormous companies.