The Core Purpose Of A Business (Without Distraction) In Six Words.

Hint: It’s not about disruption or innovation.

The Core Purpose Of A Business (Without Distraction) In Six Words.
Photo by Paul Skorupskas / Unsplash

When we strip away the complexity, business is a very straightforward process. Solve problems for people. Become more effective, and more efficient, and you’ll find yourself running a very profitable enterprise.

We’re often distracted by stories we think we’re supposed to be living. Stories of innovation, disruption, authority, popularity, and fame. Shiny object syndrome is everywhere. The need to conform is everywhere.

But ultimately, as a business owner, your job is to solve problems for people. In six words that looks something like this:

Solve more problems for more people.

That’s really all there is.


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I'm building a Strategic Revenue Advisory firm that provides SMBs, SaaS, and Solopreneurs with the opportunity to bring their biggest ideas to life. Here's how I can help your business.