Steal My Silver Bullet Cure For Self-Indulgent, Shitty Content.

A simple five-part formula for content marketing success.

Steal My Silver Bullet Cure For Self-Indulgent, Shitty Content.
Photo by Melany @ tuinfosalud.com / Unsplash

99% of content marketing is self-indulgent junk.

It exists simply to exist. It's not fun to make. It's not fun to consume. It's bloated. It's ugly. It's boring. It doesn't stir emotions. It doesn't move us. It's ineffectual.

Here's a fomula you can use to:

  1. Make content worth consuming.
  2. Make content that achieves a purpose.
  3. Settle disputes or disagreements on your team.
  4. Create content that educates, amuses, and persuades.

Introducing: The FLARE Formula™ 🔥

Incredible content marketing is:

  1. Frictionless.  Easily made, easily shared, easily consumed.
  2. Lean. Just-Enough-Content. No more. No less.
  3. Attractive. Aesthetically pleasing.
  4. Remarkable. Worth reading. Worth mentioning. Worth sharing.
  5. Effective. Produces the desired change or result.

Photo by Christopher Campbell / Unsplash

Frictionless.

✅ Easily made, easily shared, easily consumed.

Is this accessible? Is this digestible? Is it easy to make?  How is the experience of the user? How is our experience as creators? Do we enjoy making this? Do they enjoy reading it? Are they inclined to consume our content again?

Lean.

💪🏻 Just-Enough-Content. No more. No less.

The shortest distance between two points is a straight line. Is there bloat? Can we turn one blog post into two? Is this sustainable? Is this accessible? Are we making this short/long just for the sake of it?

Attractive.

🎨 Aesthetically pleasing. Beautiful to behold.

Does it look good? Does it follow sound design principles? Does it “feel” high quality? Does it sound high quality? Is it beautiful? Is it gorgeous? Does it take advantage of aesthetic choices? Is it plain? Does it lack texture? Is it stylish?

Remarkable.

🤯 Worth reading. Worth mentioning. Worth sharing.

Is there anything novel about our delivery? Are we saying something unique? Are we rehashing existing information? Are we grabbing attention? Are we a purple cow or a brown cow? Do we use sensory language? Do we take advantage of the six senses? Do we tell stories? Is this easy to share? Is it worth speaking about?

Effective.

🔥 Produces the desired change or result.

Are we achieving our desired result? Are we persuading? Are readers taking our desired action? Do they understand are message? Are they better informed after consuming? Our content? How do we know? How can we improve?


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