Why (Finally) Overcoming Shyness Should Be Your #1 Growth Priority In 2022.

The ultimate drag on your life & business.

Why (Finally) Overcoming Shyness Should Be Your #1 Growth Priority In 2022.
Photo by Antonino Visalli / Unsplash
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This piece presumes that you're someone who wants a lot more in life than you currently have. I believe you're living a life that pales in comparison to the one you want. I believe Shyness™ is the only thing standing between you and that life.
“Do not let the hero in your soul perish, in lonely frustration, for the life you deserved but never have been able to reach. Check your road and the nature of your battle. The world you desired can be won. It exists, it is real, it is possible, it is yours.”

-Galt's Speech, Atlas Shrugged

The Invisible 'Dream Killer' Of Our Time.

First thing's first:

Why is a Revenue & Growth Advisor talking about Shyness™?

Because I believe Shyness™ is the ultimate drag on our economy.

There are thousands of people right now who have no idea what their next step should be. They’re afraid to interview, afraid to approach someone for a date, afraid to take any chances whatsoever. The amount of potential that will never be realized due to shyness is beyond imagining.

Whether business or life, the effects of shyness are felt everywhere.

I believe that 95% of us are impacted by some form of Shyness™  – even the most confident, outgoing person might be silently struggling with this limitation behind a facade of manufactured confidence.

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Shyness™ is, without a doubt, the #1 gravitational force that stunts our businesses, our lives, our economies and our communities.

Shyness™ is the ultimate enemy of growth.

A revenue problem signals a Shyness™ problem.

Yet, hardly anyone mentions it. And if they do, they speak of it as if it's a permanent quality. Something unchangeable. Or worse, they wear it like a badge of honor. Something to celebrate: "I'm shy, I don't have to try to be someone else – it's who I am.", "It's okay that I didn't do XYZ, I'm just shy." – rationalizations that allow the paralyzed individual to justify their paralysis. Day after day, they hurtle towards a fate they never envisioned, that they will often turn to addiction to avoid living in.

When they were young, this paralysis was cute – they were "getting their lives together" and they convinced themselves it was charming. Now they're older, it feels like a death sentence. They can't believe how much time has flown by, and they feel powerless to do anything about it.

I'm here to tell you five things:

  1. It was never cute. It was tragic.
  2. It's not your fault, but moving forward it's your responsibility.
  3. You can change, and that process can start right now.  
  4. It's 100% fine to admit you're angry and devastated about where you are in life.
  5. Hope is not a strategy. It never has been. It never will be. Action is a strategy.
Losing all hope was freedom.
-Fight Club

What Do I Mean By "Shyness™"?

Shyness™ is a posture, not a quality. It’s a maladaptive strategy for life. It’s self-erasure masquerading as a defense mechanism.

  • Fear of starting.
  • Fear of failure.
  • Lack of conviction.
  • Lack of self-belief.
  • Temporary absence of self-esteem.
  • Incapacity.
  • Incompetence.
  • Timidity.
  • Passivity.
  • Unable to start things.
  • Unable to finish things.
  • External locus of control.
  • Things happen to them.
  • Thinking small.
  • Thinking way too small.
  • Thinking tiny.
  • Possibilities are invisible.
  • Life seems out of reach.

Are You Shy™?

We all are, to some degree. We might be confident in one domain, or in a particular set of circumstance and Shy™ in others. Many people are paralyzed around new people but open, warm, and friendly around people they know.

Here's a way of knowing Shyness™ is affecting an area of your life:

In the last 72 hours have you found yourself unable to do something you wanted to do? If so – Shyness™ is affecting your life.

Covert vs. Overt Shyness.

Overt shyness is obvious, but covert shyness hides in plain sight. The hoards of business owners who are doing everything on the internet but selling products are covertly shy. Salespeople who can make a ton of dials but try to force prospects into cheap closes are covertly shy. Both groups look active, open, and confident, but their output and lackluster results reveal inner turmoil.

Most Business Problems Are Sales Problems, And Most Sales Problems Are Caused By Shyness.

If you could sell. Your business would be booming. You'd be wealthy. You'd be able to get funding. You'd be able to set up partnerships. You'd be able to do and act as you pleased. You'd be able to let people be themselves and not get frustrated by them. You'd have high self-esteem.

Remember shyness isn't simply fear – it's a posture. It's the incapacity or incompetence that results from being afraid, and being untrained.

Most People Have No Fucking Clue How To Communicate Openly And Honestly.

This realization struck me as I went into the world and started collaborating with other people. I rarely, if ever, meet people who aren't shy. People who know what they're doing in life are like a ray of sunshine. It's so obvious when you're around someone like this. It's like seeing in color after living in black and white.

Stop Calling Yourself An Introvert, Right Now.

No such thing exists. I don’t care about the Big 5 traits. We stick a label on someone and then act shocked when they identify as that label. MBTI, Enneagrams, The Big 5 – it’s nonsense.

You are more than a label.

You Are Mutually Nature AND Nurture.

Your genes, your environment, and your decisions have resulted in the position you find yourself in right now. You can seize control of this process, starting right now. If you’re lucky, you become conscious in your early 20s and start to chip away at waking up. Steven Pressfield says he didn’t have thought until he was 30.

I know exactly what he means.

Incapacity Is Not Endearing.

If someone finds your shyness charming, and noble. They are likely a predator. Who would rejoice in the incapacity of another? Who would look upon them and wish they remain this way? Who would stand by and let them continue to suffer in silence?

The True Tragedy of Shy™ People?

Their patterns of behavior prevent them from asking for help. Since they're impotent and incapacitated, they lack the skills and ability to ask for help. I lived this way for the first 30 years of my life. People would scratch their heads when I told ridiculous things that used to happen to me. "Why couldn't you just tell your landlord the washing machine was broken?" Right – why couldn't I?

Life as a shy person is no life at all. It's the shadow of a life. It's a napkin sketch of life. It's an empty coloring book. It's standing outside a house looking through the pane of glass at a family sitting laughing by a warm fire.

But it doesn't have to be.

You Can Change.

We aren’t fixed beings. We’re adaptable; malleable. If we go to the gym, we learn how to work out and our body transforms over time. Why would this not be true of our minds?

Become Competent.

Competence cures shyness. One of my mentors taught me that a lack of confidence signals a lack of competence. Passivity and incapacity are vanquished when we learn skills and begin to manifest things in the world.

How To Start, Right Now.

Shyness isn't deprogrammed it's overwritten. Here's how you can start.

  • Realize everything that exists today was made up by people just like you.
  • Start chasing the word "No."
  • Realize that shyness is an unlocked prison cell.
  • Realize you can walk out any time.
  • You will have to learn, but you can always choose to leave that cell.
  • See fear as a signal for where you need to go, a green light.
  • With practice, it will become your new normal.
  • Stop compromising. Right now.
  • Remember: Shyness is merely a pattern of behavior.
  • It can be affected and changed.
  • Treat everything as a skill to be learned.
  • Start consuming knowledge voraciously.
  • Cut toxic people ASAP.
  • Seriously, cut toxic people ASAP.
  • Did I mention you should cut toxic people ASAP?
  • Think of a name. A face. Who's not on your side?
  • You'll know. Get rid of them.
  • Start reading books by people who have created huge things.
  • Don't allow yourself to remain paralyzed with fear.
  • Focus on filling your day with intentional, forward, action.
  • Stop calling yourself an introvert.
  • Stop calling other people introverts.
  • Stop calling other people extroverts.
  • Find a sales teacher you like, with a lot of content, and start learning.
  • Go deep. Deeper than you've ever gone on a topic.
  • Rehearse. Often. Talk to yourself on walks. Talk to yourself at home.
  • Get into new situations.
  • Remember: Fear is a green light.
  • And did I mention you should get rid of toxic people? ASAP?
  • Work the problem.
  • Run towards the fear.
  • Treat it all as a skill – you might suck at first.
  • You might not, but you probably will.
  • Model yourself after people who have what you have.
  • Be prepared for the negative attention that will come as you reprogram.
  • Never quit.

And Remember:

“Do not let the hero in your soul perish, in lonely frustration, for the life you deserved but never have been able to reach. Check your road and the nature of your battle. The world you desired can be won. It exists, it is real, it is possible, it is yours.”

-Galt's Speech, Atlas Shrugged

Are Your Serious About Overcoming Your Shyness Once And For All? Do You Want Help?

I know what it's like to feel stuck in that place – I can get you out.

I Know The Idea Of Help Might Be Daunting.

If you're anything like me you'd ask things like:

  • Who is this person?
  • How can he help?
  • Why would he care?
  • Is this a scam?
  • Why should I believe him?
  • Will this work?
  • What if I don't see results?
  • What if we don't get along?
  • What if he thinks I'm beyond help?
  • What if we get into an argument?

(In fact, if you're anything like me that list of questions will go on...

  • What if...?
  • What if...?
  • What if...?

....and on...

...and on...

.....and on.

That's your Shyness™ talking.)

Cure Shyness, Get Sales: In 21 Days (Or Less).

Work with me 1-on-1 to learn sales and set yourself on a new trajectory.

It's Your Time. ⏳

Here's what I believe:

  • Empowering you to sell is the big thing that's going to change your life.
  • Helping you rediscover MASSIVE goals will bring more color into your life.
  • All you need is support, and a push in the direction.
  • It's more than just possible, it's easier than you ever imagined.
  • If you choose to work with me, you've already won.

Here's what you're in for:

  • Rediscover the freedom of possibility.
  • Feel tangible progress towards the future you've always wanted.
  • Face your fears head-on with someone who's been there before.
  • Feel powerful, authentic, and real as you sell with confidence.
  • Experience the connection and humanity of selling.
  • Feel the rush of winning that only comes through selling.

Here's how it works:

  • We have a 2- hour kickoff session.
  • We make some tweaks to your price and product mix.
  • We establish your tailored Anti-Shyness Blueprint™
  • (aka Your own personal 21-day sales curriculum.)
  • You get daily assignments to follow for 21 days.
  • You'll be in contact with me the whole time.
  • We'll have a 90-minute call each week.

Pricing & Financing:

  • $10,000USD package – interest-free installment plans available.
  • All we need to get started is a deposit of $1979USD.
  • (ex. Pay in 4/8/12 installments, etc.)
  • $8000USD if paid within 30-days. (Save 20%)
  • You won't make another payment until you've made a sale.
  • Click Here (Or Below) To Buy Now. 💳
Less Shyness, More Sales. In 21 Days (Or Less).
Shyness is the #1 impediment to economic activity in 2022. I give you an opportunity to change that.

My Guarantees:

  • It's Not For Me Guarantee™: If it's not a fit, you can ask for a refund within the first 7-days.
  • 1st Sale Guaranteed: If after 21 days you haven't got a sale, I'll work with you until you do or you can ask for a full refund!
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I promised myself a long time ago that I never want price to be the reason someone can't work with me. If money is the only thing holding you back, we can create a custom package that suits your needs. Contact me at james@knowaholic.org and let's work something out.

All Packages Include These Bonuses:

  • High-Velocity Referrals™ – learn my system to effortlessly ask for sales during the sales process. Turn every sale into 2.
  • Interview Designer™ – get my turn-key system for designing and conducting interviews so you can start scaling your business.
  • 14-Day First Aid Kit™ – get my 14-day Curing Shyness™ audio course free and have me in your ear anytime you get stuck.
  • Emergency Meditation™ – I'll record a person 10-minute audio just for you that you can turn to anytime your old programming tries to take hold.

Hi, I'm James Maxwell. 👋🏻

I call myself a "Hands-On"  Strategic Growth & Revenue Advisor because I believe in leading from the frontline.

  • 10 years of experience in SMBs, SaaS, and startups/scale-ups.
  • Bilingual: Fluent in strategy and hands-on execution.
  • Top-line obsessed – all things revenue + growth.
  • I work with SMBs/SMEs, SaaS, Startups, & Solopreneurs.

My Bio

I was born in the UK but grew up in Ottawa. I've lived in Toronto, Taipei, Montreal during a career that spanned advertising, education, sales, and recruiting.  I spent the lion's share of my career in start-ups and scale-ups. I'm currently laying low in Nova Scotia as the pandemic winds down.

Audio & 1-on-1 Video Coaching Where You Are.

Current Projects In 2022

  1. Strategic Advisory: I'm revolutionizing the consulting & advisory industry and looking to build a firm that lives on (at least) two continents.
  2. Knowaholic e-Learning: a self-serve learning platform to deliver my ideas at scale and empower creators, solopreneurs, and businesses of all sizes.
  3. Make My First Acquisition: I'm seeking equity positions in SMBs in North America. Message me if you're interested.


It's Your Time. ⏳

Mission + Purpose

Provide visionaries with the means to avoid the allure of mediocrity and help them actualize their dream of leaving a lasting legacy here on Earth.

I believe that speed + quality make a business truly remarkable.

My Tools

My entire business philosophy reduces to Seven Levers and Five Catalysts.

The Seven Levers.

Pull these to transform your business.

  1. Pricing. Adopt Full Spectrum Pricing. (L1)
  2. Products. Flood the market with products. (L2)
  3. Referrals. Get relentless about referrals. (L3)
  4. Sales. Close more deals, and shorten sales cycles. (L4)
  5. Talent. Attract and hire top talent. (L5)
  6. Culture. Build an extraordinary culture. (L6)
  7. Stars. Create celebrities and brand equity. (L7)

The Five Catalysts.

Cultivate these for explosive growth.

  1. Speed: Stay fast.
  2. Simplicity: Stay simple.
  3. Conviction: Stay certain.
  4. Competence: Stay ready.
  5. Rebellion: Stay free.

Pricing & Financing:

  • $10,000USD package – interest-free installment plans available.
  • (ex. Pay in 4/8/12 installments, etc.)
  • All we need to get started is a deposit of $1979USD.
  • You won't make another payment until you've made a sale.
  • $8000USD if paid within 30-days. (Save 20%)

Click Here (Or Below) To Buy Now. 💳

Less Shyness, More Sales. In 21 Days (Or Less).
Shyness is the #1 impediment to economic activity in 2022. I give you an opportunity to change that.

My Guarantees:

It's Not For Me Guarantee™:

If it's not a fit, you can ask for a refund within the first 7-days.

1st Sale Guaranteed:

If after 21 days you haven't got a sale, I'll work with you until you do or you can ask for a full refund!

Still Not Sure?

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Book a free 15-minute 1-on-1 consultation and let's see if it's a fit.