The Pot Of Gold At The End Of The Rainbow.
All roads must lead to Rome.
I believe in Full-Spectrum Pricing: price for every shade, hue, and color your market desires. Prepare for every permutation and possibility – flood the market with options and ways to buy from you.
However, all roads must lead to Rome.
There must be a Pot of Gold at the end of the rainbow.
Pots Of Gold™
Massive, high-value, high-ticket, figure offers someone with high trust, and high financial resource can purchase from you. Think $100K+, $1M+, $10M+ offers.
Pots of Gold have a litany of benefits:
- They show imagination.
- They demonstrate you’re serious.
- They attract high-end buyers.
- They help you capture huge wealth.
- They have a halo effect on your lower price offerings.
- They provide an organizing principle.
All sales are organized around the Pots of Gold.
All sales move someone closer to the Pot of Gold.
Chase the Pot of Gold.