The Pot Of Gold At The End Of The Rainbow.

All roads must lead to Rome.

The Pot Of Gold At The End Of The Rainbow.
Photo by Joshua Sortino / Unsplash

I believe in Full-Spectrum Pricing: price for every shade, hue, and color your market desires. Prepare for every permutation and possibility – flood the market with options and ways to buy from you.

However, all roads must lead to Rome.

There must be a Pot of Gold at the end of the rainbow.

Pots Of Gold™

Massive, high-value, high-ticket, figure offers someone with high trust, and high financial resource can purchase from you. Think $100K+, $1M+, $10M+ offers.

Pots of Gold have a litany of benefits:

  1. They show imagination.
  2. They demonstrate you’re serious.
  3. They attract high-end buyers.
  4. They help you capture huge wealth.
  5. They have a halo effect on your lower price offerings.
  6. They provide an organizing principle.

All sales are organized around the Pots of Gold.

All sales move someone closer to the Pot of Gold.

Chase the Pot of Gold.