I Will Teach You How To Productize Your Service & Expertise In 24 Hours Or Less.

I Will Teach You How To Productize Your Service & Expertise In 24 Hours Or Less.
TPIP24™ – A step-by-step guide to launch an info product in 24 hours.

The easiest way to rapidly design & deploy new products for your business.

It's Your Time. ⏳

If you've been looking for a breakthrough, this is it.

It's Your Time. ⏳

We'll go into each package in more detail later on.

I Believe That The Two Big Weaknesses/Problems Affecting 90% Of Solopreneurs Are:

  • Problem One: Not Monetizing Their Time Effectively
  • Problem Two: Leaving Themselves Vulnerable To Competition.
Evergreen info-products solve both of these problems – especially for service providers and wannabe thought leaders.

☠️ Problem One: The Ceiling™

99% of business solopreneurs reach what I call: The Ceiling™ – this is the point where they're servicing the maximum amount of clients possible. At this point, two things need to happen:

  • Raise prices and introduce premium offers to take advantage of your scale
  • Introduce new products to help you deliver your 1-to-1 service at scale.

Today we will be focusing on the second, of these two options.

Evergreen Products Help You Escape The Ceiling™

Imagine being able to sell while you sleep? Or adding on an extra $1,000-10,000 to each sale using a productized version of your service.

  • Imagine this made you more popular with your clients.
  • Helped you deliver more complete solutions to your clients.
  • Positioned you as an expert to your clients who can read minds.

This is the power of productizing your knowledge and services.

☠️ Problem Two: Commoditization & Mimicry.

The barriers to entry have never been lower. You are competing against the entire world stage. The Superstar Effect, a term by Cal Newport, means that you are competing against the top 1% of every industry.

So many people focus on delivering the product or service and think that's enough. They price like everyone else, sound like everyone else (by trying not to sound like everyone else), sell like everyone else, and perform like everyone else.

The result is average, undifferentiated products and services that people will buy based on price.

  • You are a sitting duck.
  • You have no economic moat.
  • You're in a race to the bottom.

💡 Solution To Both: Become An Authority.

Remove Yourself From The Equation.

Find a way to deliver the same high-value, the incredible experience you give your customers, but at a scale that makes sense. In-person, you can serve 500 customers a year, but using evergreen products in theory you can serve 5,000,000 with the same amount of effort.

Build It Once, Sell It Forever.

Your product lives on your website, on your store, in your emails, and can be used in every sales conversation you have. This is a force multiplier that everyone can take advantage of.

Stack Your Products Into a Legacy.

When you deploy products like this you create a vast library of value, content, and tangible expertise for clients.

Set Yourself Apart From The Pack.

This is the major differentiator you've been searching for. It takes courage to step away from the pack and declare yourself an expert. And it takes even more courage to ship – just ask Steven Pressfield or Seth Godin! Shipping is a heroic act.

If It's So Easy, Why Don't People Do It?

I think there are Three Reasons or Three Barriers.

Introducing: The Three Barriers

  • Perfectionism & Doubt: Imposter Syndrome.
  • It Would Take To Long & Require Huge Effort.
  • They Don't Know How.

Barrier One: Perfectionism & Doubt – Imposter Syndrome.

As I said above: shipping is a heroic act. If you've tried it before, you've probably heard The Voices™ in your head: "Who would buy from you?", "Why are YOU?" the expert – imposter syndrome is a thing.

Barrier Two: It Would Take a Long Time & Require Huge Effort.

Great things don't need to take a long time. Amazing knowledge comes in small packages. When you overcome these hurdles the world is your oyster. You don't need to create an 800-page book to solve a problem or be an expert: you just need to solve the problem.

Repeat: It doesn't take 90-days to launch a product.

It takes a day. The very flow you're reading right now took me less than a day to produce. I didn't start writing it until 1 PM and finished it ~5 hours later in the evening.

Barrier Three: They Don't Know How.

One of my mentors taught me that when we can't do something, or we procrastinate, it's because we don't know how to do it or we're about the consequences. Think about it: if we knew how to launch and sell products for guaranteed results, we'd do it right?

My Product Neutralizes All 3 Barriers.

I've come up with an approach that neutralizes all three of those barriers and empowers solopreneurs to rapidly design & deploy products based on their writing, experience, and content pillars.

Rapidly monetize your service knowledge with a product.

A Step-By-Step Checklist to Rapidly Launch A New Product In Less Than 7-Days Without Fear, Confusion, & Doubt.

  • Create an add-on evergreen product your existing customers will love by following clear, simple, step-by-step prompts.
  • Leverage the power of rapid deployment and leave the competition scratching their heads as you launch product, after product.
  • Learn exactly what tool to use and why, to create things like templates, audio clips, and eBooks in days, not months.
  • Positioning yourself as an authority will protect you against commoditization and outside threats from the competition – you'll have an economic moat.
  • You'll build a product once, and be able to sell it dozens of times, even while you sleep – The Ceiling™ will no longer limit your revenue.
  • Upsell effortlessly during sales conversations that make you look like an absolute expert who deeply understands your client's situation.
  • Find a solution that matches your needs: ranging from DIY to 1-on-1 execution done alongside me.
  • Your success is guaranteed – if at any point your results aren't what you expect or this program doesn't result in you creating a new product and getting a sale, you're eligible for a complete refund, no questions asked.

How It Works: One Product, One Day.

An overview of the process.

  • First, we cover pricing & product theory: I teach you how I price and design my products so you can maximize your revenue opportunities.
  • Then, I'll help you choose which product to use, and how to make it in a matter of hours and days, not weeks, months, and years.
  • Finally, I'll show you where and how you can sell your product using a variety of sales channels and techniques.
My primary value is simplicity. You will not find 800+ hours of content. That's a waste of both our time. You will find the most direct, simple, and elegant solution to this problem. It is designed to be executed in 1-7 days – not weeks, and certainly not months.

The Power Of Checklists.

Used by fighter pilots, surgeons, and aircraft pilots around the world – checklists ensure complex procedures are done properly.

  • They remove the guesswork.
  • They make extremely complicated processes simple.
  • They let you focus all of your attention on doing the next action.

I was put onto checklists several years ago after Dr. Atul A. Gawande of the Harvard School of Public Health, created a program where he introduced a simple, 19-item checklist into surgeries to reduce patient deaths and complications.

But a year after surgical teams at eight hospitals adopted a 19-item checklist, the average patient death rate fell more than 40 percent and the rate of complications fell by about a third, the researchers reported.
-Source: New York Times, 2009

Who's It For

This package is perfect for SMBs with fewer than 5 employees and solopreneurs.

  • Are you hitting The Ceiling™ and not able to take on more clients?
  • Do you wish you could make sales even while you sleep?
  • Are you hoping to position yourself as a thought leader?
  • Would you like to find a way to break away from the competition?
  • Are you struggling to find ways to make yourself stand out?
  • Do you have tons of product ideas but you aren't sure how to execute them?
  • Have you always thought launching a product is a massive time commitment?
  • Perhaps you've even tried to launch a few times and never made it happen?
If you answered yes to any of the questions I can help.

An Example Of A Post That Inspired A Product.

The entire "Turn Posts Into Products" product was inspired by a recent post made by my friend Elle – a thought-leader in the copywriting world.

In solving a problem for herself and her audience, she got me fired up about how I can help small business owners scale their knowledge and their revenue using a rapid-deployment method.

Here's How She Inspired The Idea.

She was posting about a challenge that many (if not everyone) in the freelancing world faces on both the client-side and the service side. Her post follows and has been used graciously with her permission.

This is a post pulled from LinkedIn.

Imagine If We Could Turn This Post, Into a Product!

Based on the insights shared in this post, it appears there's an opportunity to create a product that will help Elle's freelancing clients manage deliverables, timelines, and communications with their other freelancers. On the flip side: she could also sell this product to other freelancers who are looking to communicate more constructively with their clients.

Anyone who's worked as a freelance knows how chaotic and crazy the process can be. What if Elle launched a product that solved that problem?

We could call it: The Ultimate Freelance Activation Playbook – a set of scripts, meeting guides, templates, and flowcharts that help clients and freelancers manage and communicate more effectively with each other.

Using her first-hand knowledge as a writer and freelancer, she could rapidly create and deploy a product that looks something like this:

Sample Product Benefits

  • Imagine clear briefs that effortlessly keep everyone on the same page.
  • No more last-minute jobs that make both clients and freelancers angry.
  • How to form deep, trustful bonds, instead of treating each other as antagonists.
  • etc. etc.
This is a product mockup for demonstration purposes only.

This Product Could Be Created In <24 Hours.

Think about it, how hard is it?

  • Don't overcomplicate it. Simple text scripts would do the job.
  • A minimal, "good-enough" design will pass the eye test.
  • Releasing quickly is fine because the product can be easily updated, improved, and iterated upon as time permits – just like software and SaaS.
  • The product can be sold on Elle's regular social channels, via her website, her email list, and, most importantly, during her regular sales conversations as an add-on.
Sounds good. So what's stopping us?

Do You Recall The 3 Main Barriers?

  • Perfectionism & doubt: imposter syndrome.
  • Myths & bad information: it has to take a long time, it has to belong to be good.
  • Don't know how to do it: lack of competence and knowledge.
My product resolves each of these concerns in a systematic, methodical way that you can use to deliver a product in 24 hours.

✅ No more doubt.

✅ No more perfectionism.

✅ No more false beliefs about how long it should take.

✅ No more mystery and ambiguity around the process:

✅ A simple system to build a product and sell it.

Pick a Package That Suits You.

Turn Post Into Products in 24 Hours: TPIP24™

Learn more about each package below.

TPIP24 Blueprint Essentials™ | $459

  • Includes a step-by-step checklist: like having me right by your side.
  • I've condensed 20+ years of trial and error into a single, simple flow.
  • Solve problems the same way surgeons and pilots do: Step-by-step!
  • Learn pricing theory and how to optimize your price/product mix: maximize your potential revenue while giving customers plenty of ways to buy – never turn away another customer again.
  • Learn how and where to sell your product without fear and ambiguity – sell with confidence in an authentic style that matches your personality.
If you're stuck coming up with an idea for your product, you can email me your website & content and I'll help you brainstorm one.
If you get stuck or need more clarification at any point along the checklist feel free to send me an email for clarification.

💳 Click Here To Purchase This Package.

TPIP24 Sales Pro™ | $979

  • Includes everything in TPIT24 Blueprint Essentials™
  • Sell authentically and confidentially with an arsenal of 20+ Sales Emails, DM scripts, & Pitching Scripts you can use across every channel.
  • Follow my step-by-step sequence to build an email list using ConvertKit and develop an engaged audience you can take with you anywhere.
  • Use my step-by-step playbook that will walk you through every sale.
  • ex. Understand why most objections fall into one of 4 categories,
  • ex. discover why "No" is the most important word in your arsenal etc.
Bonus: Get a free 60 minute 1-on-1 session when you purchase a Sales Pro™ package – Offer Valid, until Feb 14th 2022.

💳 Click Here To Purchase This Package.

  • Includes everything in TPIT24 Sales Pro™
  • Generate ideas with me on the phone in a 60 minute 1-on-1 session.
  • Receive a custom version of the  Sales Playbook, built by me to suit your exact business and unique circumstances.
  • I'll include every objection and situation I can think of in the palm to help you sell with confidence and up-sell clients with your new product.
  • I'll help you create custom scripts and DM pitches you can use on LinkedIn and Twitter so you can focus on starting conversations instead of worrying about what to write.
  • I'll proof-read your product flow to ensure it makes sense. ✅

💳 Click Here To Purchase This Package.

TPIP24 Hands-On Ultra™ – | $5497

  • Includes everything in TPIT24 Hands-On Ultra™
  • Guarantees an additional 2-hour call with me. (3 hours total.)
  • Work with me 1-on-1 until you get a sale – I'll be with you every step of the way until you get across the line with a new sale.
  • Communicate via email and text to get personalized 1-on-1 support.
  • Need help designing and producing the product? You can leverage my 15+ years of design and marketing automation experience to help you build and deliver your product.

💳 Click Here To Purchase This Package.

My Guarantees

✅ It's Not For Me Guarantee™

If you download the product and find it's not what you were hoping for, or you're disappointed with the results – get a full refund, no questions asked.

✅ 1st Sale Guaranteed™

If this product doesn't help you create a product and make your first sale – you get a full refund, no questions asked.  

Ultra Package – Hand's On Help Guarantee™

In addition to the above guarantee, I won't stop working with you 1-on-1 until you've made your 1st sale. Your success is guaranteed.

Price Is Not An Objection.

I never want price to be the reason people don't work with me. If you're sold on the product and the only thing holding you back is the price – we can come to an arrangement or installment plan that suits your current financial resources.

Failure Is Not An Option – Success Is Guaranteed.

I've made it as easy as possible for you to walk away if the product isn't a fit, you don't get the results you were expecting, or you don't make a sale.

If money and failure are no longer barriers, what's holding you back?

It's Your Time.

I don't lose, and I won't let you down.

It's Your Time. ⏳

Flagship Offer: 7 Products, In 7 Days.

If you're looking for something more substantial than this package, this is my flagship offer for those who are serious about making a splash now.

I Will Help You Launch (And Sell) 7 New Products In 7 Days. 🚀
A package designed just for solopreneurs and individual creators like you. Triple your prices in 7-days or less.

Still Not Sure? No Problem.

Here are some free resources you can explore in the meantime.

Here's Where I Write About Growth & Revenue.

James Maxwell.
I provide entrepreneurs with the opportunity to bring their biggest ideas to life. Schedule a Free 15-minute consultation today. Sales, Marketing, & Hiring.

Here's More About Me.

Hi, I’m James Maxwell. 👋🏻A hands-on strategic advisor with a focus on marketing, sales, &amp; hiring. 10 years of experience in SMBs, SaaS, and start-ups/scale-ups. Bilingual: Fluent in strategy and hands-on execution. Top-line obsessed.My BioI was born in the UK but grew up in Ottawa. I’ve live…
Free Guide | Triple your prices. Right now.
This free strategy guide by James Maxwell will teach you how to triple your prices in less than 15 minutes.